There was a time when success in search could be measured in a single number. If you were first, you won. If you slipped, you lost. The relationship between ranking and traffic was direct, and for the most part, predictable.
Category: Generative Engine Optimisation
For years, the rules of search were easy to understand. Write something useful, make sure Google can find it, and try to appear as high up the page as possible. If you did that well, people clicked. If they clicked, you grew.
ChatGPT is a type of AI model developed by OpenAI that can generate human-like text. It isn’t magic, and it isn’t sentient. It’s a tool that predicts the next word in a sentence, based on patterns it has seen in a massive amount of text data. GPT stands for Generative Pre-trained Transformer. It generates text, has been trained beforehand on a vast dataset, and is built on a transformer architecture, which is a specific kind of neural network designed for language understanding.