There was a time when success in search could be measured in a single number. If you were first, you won. If you slipped, you lost. The relationship between ranking and traffic was direct, and for the most part, predictable.
Month: April 2026
For years, the rules of search were easy to understand. Write something useful, make sure Google can find it, and try to appear as high up the page as possible. If you did that well, people clicked. If they clicked, you grew.