If you work in local SEO, you might think AI is just another tool to help you write faster. It isn’t. Something bigger is going on. Local search is shifting. Google is still here, but tools like ChatGPT, Gemini, and Claude are also giving answers. They pull data from all over. Directories, blogs, reviews, your site, your listings.
Month: July 2025
Local keyword research has hardly changed in years. Type in a service, tack on a place name, check volume, copy from your competitors. Sound familiar? It’s a checklist. It works to a point, but it’s stale. And in most markets, it’s not winning you anything new.