If you work in local SEO, you might think AI is just another tool to help you write faster. It isn’t. Something bigger is going on. Local search is shifting. Google is still here, but tools like ChatGPT, Gemini, and Claude are also giving answers. They pull data from all over. Directories, blogs, reviews, your site, your listings.
Local keyword research has hardly changed in years. Type in a service, tack on a place name, check volume, copy from your competitors. Sound familiar? It’s a checklist. It works to a point, but it’s stale. And in most markets, it’s not winning you anything new.
ChatGPT is a type of AI model developed by OpenAI that can generate human-like text. It isn’t magic, and it isn’t sentient. It’s a tool that predicts the next word in a sentence, based on patterns it has seen in a massive amount of text data. GPT stands for Generative Pre-trained Transformer. It generates text, has been trained beforehand on a vast dataset, and is built on a transformer architecture, which is a specific kind of neural network designed for language understanding.
Walk through the streets of Nairobi or Dar es Salaam and you might spot it—a flash of colour knotted neatly on the crown of a man’s head, a turban that speaks both of Punjab and of Africa. This is not the regal Dumalla of Amritsar, nor the compact, warrior’s Pagri seen in Delhi. It is something in between. Light, breathable, sometimes curved at the edge in a way locals know instinctively. The East African Sikh turban is not only a piece of attire but a vessel of memory, migration and resilience.